Business English – Lesson 1 – Writing

Learn how to write a professional profile.

Read the exercise below and complete the sentence by doing the test (you will receive the result via email), good luck!

David Beddingfield

Digital Marketing Manager

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Summary

Over the past six years I have held various roles in the field of digital marketing and communication and currently lead a small team in the Fast-Moving Consumer Goods (FMCG) sector. I have a proven track record of planning and implementing successful digital marketing campaigns across a range of channels.   

______________________________

Experience

Digital Marketing Manager
Krunch Ltd
Jan 2017 – Present

My role involves strategic focus on all areas of digital marketing within the company and working closely with the main marketing and communications teams. I design and lead all our digital marketing campaigns.

Digital Marketing Executive
Krunch Ltd
June 2014 – Dec 2016

I was responsible for overall social media strategy. I worked on many campaigns to drive engagement with the customers of our breakfast cereals and bars to build brand loyalty. I also led on three key product launches.

Digital Marketing Assistant
Food2Grab Ltd
Sept 2013 – May 2014

In this role I developed my existing knowledge and skills in the fields of social media and consumer goods. I supported the design of multi-channel marketing campaigns to promote brand awareness of our healthy snack range.

Tips

1. Your online profile needs to be concise, engaging and convincing.
2. State a clear title/role under your name.
3. Your summary should be in short paragraphs.
4. Think about who you want to read your profile and write in an appropriate style for them.
5. Add links to examples of your work if you have them.
6. Check it carefully and get feedback from a friend or colleague.

START TEST